ASSOCIATE DIRECTOR, VIDEO PROGRAMMING
Develop channel experience through management of programming and content operations
Improve channel performance by defining KPIs and honing best approach through analysis of viewership data in both internal and partner dashboards
Manage platform expansion, defining perspective partners and overseeing channel launches
Maintain content calendars in partnership with post-production, sales, and external teams to identify tentpole events/titles, defining priorities and creative direction for marketing efforts
Catalyze revenue growth by optimizing ad insertion and sales products, tripling ad capacity from 6.5M in Q1 2020 to 18.3M in Q3 2020, driving over 223.5M viewership minutes since June
Audience growth: between June & September 2020, minutes watched per session increased from 5.8 minutes to 8.2 minutes; minutes per user rose 150%
programming director, TASTEMADE TV
Brought on as a consultant, I shepherded the growth of this popular social content studio to become a key player in the longform OTT landscape through the development of infrastructure for both content and platform operations, reaching over 26M domestic households with more than 40 series.
Developed and maintained editorial tone and perspective: directing, curating, and reviewing content based on strategy, performance, platform collaboration, and sponsorship alignment, developing best practices for each unique environment.
Determined format, define editorial, and write scripts for over 80 hours of content.
Grew viewership ratings 8% week over week by reviewing and analyzing multiple data sets and performing A/B testing to inform effective execution of programming and scheduling.
Served as liaison for global stakeholder teams, studios, and talent to execute domestic & international collaborations for content creation in the UK, Japan, and Brazil.
Established and leveraged active relationships with brand teams & platform partners to ideate topical collaborations and maximize marketing opportunities, analyzing & sharing the effects on KPIs with internal stakeholders.
CONTENT SAMPLES ARE ON THEIR WAY!
Associate production manager, CREATIVE SERVICES
CNN - NEW YORK, NY
April 2014 - May 2015
Interviewed candidates and collaborated with Content Director to manage resources and scheduling for 23 Editor/Producers, ensuring all primetime and documentary media aired meeting CNN quality standards on deadline. As the liaison for post-delivery between international bureaus and show teams, I facilitated crisis-management for technical issues, crash edits, and ‘hot rolls’, while tracking daily productivity for leadership analysis.
PRODUCER:
MEDIA OPERATIONS COORDINATOR
CNN - New York, NY
May 2012 - April 2014
✪ Recognized by CNN’s Image+Sound Leadership Team as a Top Performer of 2012
Promoted within my first year, I coordinated with international bureaus, show teams, affiliates, and field crews to format and record production material, on-air quality control for primetime, and ingest of all audio/visual. I researched incoming media to compile tech specs, content & metadata, highlighting critical soundbites and compelling visual elements for easy search and retrieval.
WRITER
“Sommelier turns water to cash” – CNN.com / Eatocracy
“Students occupy college to keep tuition free” – CNN.com / Schools of Thought
“Need your Girl Scout cookie fix? There's an app for that...” – CNN.com / Eatocracy
MEDIA DESK ASSOCIATE
NBC - NEW York, NY
December 2010 - April 2012
As a digital archivist for Project Little Falls, I chronicled ad hoc media and classified footage from NBC’s first 60 years of programming, populating the content database for asset sales. I ingested and cataloged by date and program title, logged video, noted subjects, key editorial elements, and technical parameters. I then distributed that metadata across internal platforms.
PRODUCTION ASSISTANT
2006 - 2012
